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CitiDeals is a fairly young eCommerce site offering distribution and delivery of physical goods such as gadgets, clothing, furniture, home appliance and etc. It sells only items worth buying and not whatever is popular.
CitiDeals believes that the brand their customers are after should be of best value balancing price and quality while not necessarily as the most expensive.
CitiDeals is also aiming to establish a good mobile strategy to provide the best customer experience.